International Journal of Multidisciplinary Research and Development

International Journal of Multidisciplinary Research and Development


International Journal of Multidisciplinary Research and Development
International Journal of Multidisciplinary Research and Development
Vol. 5, Issue 6 (2018)

Agricultural marketing in north-east India with special reference to Assam


Kanchan Kumari Sharma

There has been great concern in the recent years regarding the efficiency of marketing of agricultural produce in India. It is believed that poor linkage in the marketing channels and poor marketing infrastructure are leading to high and fluctuating consumer prices. Marketing infrastructure serves as the wheels for carrying economic activities. In India, agriculture is considered to be the mainstay of the large number of population which directly or indirectly contributes to the livelihood of the rural masses as a whole. In North-Eastern Region of India 77 per cent of the working population are engaged in agriculture. The development of agricultural marketing system has considerable importance. Marketing of agricultural commodities in the north eastern states is dominated by the private traders because of the absence of proper implementation of Market Regulation Act. The north eastern states have high production of fruits, spices and cashew etc. but earlier, it could not fetch market price to the farmers at par with the markets in the other states. Besides, marketing approaches and processing facilities, procurement practices, the infrastructure etc. act as the major constraints in the rural marketing in the North-East (NE) region. The social and cultural practices are also responsible to a great extent for the underdevelopment of agro-industries in the region to provide better value addition to the horticultural crops. Hence, it is very essential to diagnose the problems in the NE region for providing improved marketing environment and economic benefits to the farmers through better management of various post-harvest functions of the agricultural crops. The present paper aims to examine the existing position of agricultural marketing in NER, and tries to discuss its problems and prospects. It also suggests some measures for the development of agricultural marketing in future.
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How to cite this article:
Kanchan Kumari Sharma. Agricultural marketing in north-east India with special reference to Assam. International Journal of Multidisciplinary Research and Development, Volume 5, Issue 6, 2018, Pages 115-119
International Journal of Multidisciplinary Research and Development International Journal of Multidisciplinary Research and Development