Developing a scientific approach towards design and manufacture of Indian men's work place casual footwear
Sivasakthi E, Chitra Arora
19Due to the lack of Indian sizing surveys, footwear manufacturers are forced to use the size charts of other countries where the anthropometric make of the population is very different from that of India. This results in manufacturing of a product which might not fit the Indian feet types. A research proposal has been submitted wherein parameters of lasts of five styles of existing Indian men's work place casual footwear would be measured and compared against the appropriate Bureau of Indian Standards guidelines. Thereafter, identified anthropometric measurements of feet of Indian office going men would be measured, computed and based on analysis of the results, requirement of unique lasts for different ethnic groups in the population would be ascertained. Based on the parameters proposed through the report submitted to UNIDO, lasts for mode sizes would be constructed for five styles of Indian men's work place casual footwear and pairs of shoes would be constructed on the redesigned lasts and SATRA Footwear Comfort Index would be computed along with assessment of long term comfort using EMED pressure measuring insole checking for even pressure distribution at the plantar surface of the foot while walking on treadmill at a specified speed, using peak pressure, pressure - time integral and maximal area and other variables in data analysis, as well as SATRA dynamic shock absorption. Thus the core objective of the proposal is to improve the satisfaction of Indian men while wearing work place casual footwear. The findings would lead to a scientific approach towards design and manufacture of work place casual men's footwear in India, which in turn would contribute to better fit, comfort and consumer satisfaction.