Indian automobile industry is in the thriving stage. After loosening the restrictions on economic and political system, foreign car manufacturers emerged into the Indian market and that resulted to a tough competition to the Indian automobile industry. Even though Maruti Suzuki still exists as giant in Indian automobile industry, the Korean, Japanese, American and Europeans is also leading fast to the top position in the industry. This study is an attempt to know how much the customer is loyal to the Maruti Suzuki brand. Today, there is a stiff competition in the automobile industry. Now-a-days Maruti Suzuki in India has faced a problem of identifying the extent of loyalty of their customers. The main aim of the study is to analyze how much the consumer is loyal to Maruti Suzuki and what the Maruti Suzuki is doing to improve the brand loyalty and does the company have won in retaining the customer.