International Journal of Multidisciplinary Research and Development

International Journal of Multidisciplinary Research and Development


International Journal of Multidisciplinary Research and Development
International Journal of Multidisciplinary Research and Development
Vol. 5, Issue 2 (2018)

Study on the role of customer service and consumers response to pantaloons in Allahabad District, Uttar Pradesh


Masaod Azizi, Ali Ahmad, Navid Ahmadi, Abdul Samad Khairandish

This study report throws light on the reasons behind customer’s decision of choosing Pantaloons for purchase of Apparels and various other products from Pantaloons. It also describes the satisfaction of customer and their attitude towards various touch points in the Store. The work was accomplished at Pantaloons store, for conducting survey and fulfillment of Questionnaires. A sample size of 100 was selected& research was conducted. Among those who were interviewed consist of housewives, professionals, and even college going students. Though the sample size considered was small but it was so varied in order to overcome all the odds. Convenience sampling method was considered to be best suited to fulfill the study Report. A structured questionnaire was constructed in order to measure the responses of Respondents on suitable scale so that they can be analyzed on SPSS. Primary data collection was done through questionnaire and interviews and secondary data collection through company websites and various previous research reports. Through survey effect of various factors like ambience of store, low prices and convenience which is also known as customer’s touch point came in light and the reason of people choosing Pantaloons over other retail outlets became clear. These surveys can provide management with the information they need to determine their customer's level of satisfaction with their products and with the services associated with those products. Employees and the management of the store can use the survey information to identify opportunities for ongoing process improvements and to monitor the impact of those improvements. Respondents gave many suggestions for Pantaloons like they should have more Staff especially during Sales, more Sitting area, more variety, etc.
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How to cite this article:
Masaod Azizi, Ali Ahmad, Navid Ahmadi, Abdul Samad Khairandish. Study on the role of customer service and consumers response to pantaloons in Allahabad District, Uttar Pradesh. International Journal of Multidisciplinary Research and Development, Volume 5, Issue 2, 2018, Pages 143-147
International Journal of Multidisciplinary Research and Development International Journal of Multidisciplinary Research and Development