International Journal of Multidisciplinary Research and Development

International Journal of Multidisciplinary Research and Development


International Journal of Multidisciplinary Research and Development
International Journal of Multidisciplinary Research and Development
Vol. 5, Issue 2 (2018)

Introducing speech politeness in the Islamic da’wah


Zulfan, T Silvana Sinar, Eddy Setia, Mulyadi

This paper is aimed at describing the importance of speech politeness in the Islamic da'wah. It is known that polite language uttered by a da’i(the one does the da’wah) would harmonizepeople and establish harmony amongst religious communities. The inevitability of pluralism in Indonesia and Qur'anicargument which states that Islam is a mercy for all the creatures promote the need to build a more polite, friendly and peaceful strategy of da’wah. Politeness strategy applied in a da'wahspeech may lead to building acharacter of a wise, polite and smart nation and may help preserve Indonesia’s diversity by keeping social and cultural conflict at bay.
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