A study on marketing of tea in Tamilnadu with special reference to Nilgiris district
D Kiruthika, Madhusudhanan B
Millions of people across the globe prefer and enjoy the beverage called “Tea”. In India Tea was introduced by Chinese and in India it’s being produced in North Assam, Manipur, Imphal and Darjeeling. The botanical name for tea is “Camellia sinensis” is allowed to grow in its own way, could grow to a height of 25 feet with flower and fruit like any other tree. Tea grows at altitudes rising sea level nearly 8,000ft and it’s a continuous commercial harvesting crop throughout the year. In late 17th century a German missionary who did pioneering work in separating Asian plantations and bust that gives liquor, a refresher and stimulate. The present study is an attempt to know about the marketing of tea in Tamilnadu with special reference to Nilgiris District. The tea growers face different problems related to multi channel marketing and various communication types used for marketing. The present study concluded that, tea industries can concentrate at the international sales during the summer season and can develop the tea industries even at international level.