Satisfaction of tourist on the tourism industry in northern Mindanao, Philippines: Selected attractive spots
Annie Fritce A Aballe DBM, Rubie A Arroyo DM, Allan E Salonga MBA
The main purpose of this study is to determine the level of tourist satisfaction on the tourist spot in Northern Mindanao, Philippines. The study used descriptive research design to provide researchers an outline or characteristics of certain variable/s of interest. The tool used in the data gathering procedure was adapted from an existing level of satisfaction evaluation questionnaire. The subjects of this study were first-time and returning tourist. Purposive sampling was used when the data is essential and can only be collected from suitable groups. The hypothesis was tested at 0.05 level of significance. Mean, Frequency, t-test, Analysis of Variance (ANOVA) and Scheffe’s Equation were the statistical tools used in this study. Results revealed, when tourists are grouped according to profile, more female than male tourists visit in the tourist spots, and the first-time tourists were in demand. The tourist is satisfied with the selected attractive spots in Northern Mindanao in terms of ambiance, accessibility and safety, and security. Generally, there was no significant difference in the level of tourists’ satisfaction on the selected attractive spots when tourists were grouped according to sex and educational qualification. Moreover, the level of tourist satisfaction differs when analyzed according to the tourist spots visited.