International Journal of Multidisciplinary Research and Development

International Journal of Multidisciplinary Research and Development


International Journal of Multidisciplinary Research and Development
International Journal of Multidisciplinary Research and Development
Vol. 5, Issue 11 (2018)

Gender influences on colour preference: Implication for designers in north eastern Nigeria


Mojirola Funmilayo Iheme, Yohanna Ogbu Egiri, Garba Rabiu Sadiq, Isaac Ali Kwasu

This study explores how Gender influences the colour preferences of Nigerians living in north eastern Nigeria and the implications for designers in relation to global trends. The study also sought to determine if a colour classification code different from existing ones can be defined or developed based on demographic variables to be applied by designers in determining client preferences. The gap the study sought to fill is the lack of research on the demographic influences on Nigerians colour preferences. The study began with observations linked to the basic assumptions and used inductive reasoning to derive a theory. The theoretical framework was based on the Birren’s colour theory (BCT), and Maslow’s Hierarchy of Needs. A literature review of earlier works was carried out in order to establish similarities or differences that might exist between responses from their population sample and the one for this study. Some earlier surveys with modifications were replicated in order to establish the influences gender as a demography has on colour preferences. The finding revealed that while Gender plays a large role in determining colour preferences also, on-going trend and traditional notions affect colour choices. The Kendall Tau Correlations were employed in the analysis of the collated data. The study revealed a correlational relationship between gender, the most preferred colour and preferred colour for house. There was also a relationship with respondents’ choices of cup, toothbrush cell phone and house. Recommendations were made on how designers, can predict clients likely colour of some major items, based on their most preferred colour and best colour for smaller items. The researcher believes this study will be of benefit to designers, now and in future.
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How to cite this article:
Mojirola Funmilayo Iheme, Yohanna Ogbu Egiri, Garba Rabiu Sadiq, Isaac Ali Kwasu. Gender influences on colour preference: Implication for designers in north eastern Nigeria. International Journal of Multidisciplinary Research and Development, Volume 5, Issue 11, 2018, Pages 04-15
International Journal of Multidisciplinary Research and Development International Journal of Multidisciplinary Research and Development