The
broad rationale for a new set of ethics for corporate decision making, which
clearly constructs and upholds an organization’s social responsibility, arises
from the fact that a business enterprise derives several benefits from society,
which must, therefore, require the enterprise to provide returns to society as
well. This, therefore, clearly establishes the stake of a business organization
in the good health and wellbeing of a society of which it is a part. More
importantly, in this age of widespread communication and growing emphasis on
transparency, the managers should help their company in development of a CSR
management and reporting framework.
The
more the concepts of CSR are fostered and integrated into the business process,
the easier it will be to benefit from alternative thinking and perhaps handle
the occasional problems that for certain will occur. The more integrated the
business process within the value chain, the more opportunity there will be for
organizations to influence the approaches of others on whom they depend. The
concept of CSR includes the openness or transparency of companies as well as
taking into consideration the will and expectations of their stakeholders.
The
main purpose of the study is to reveal whether there is any identifiable gap
between shareholders value and social responsibilities in Indian corporate
scenario. Whether both the element can coexist quite well. Whether CSR means
that a company’s business model should be socially responsible and
environmentally sustainable.
The
paper also aims to analyze some of the international research evidence on the
effects associated with the introduction of CSR in the corporate houses and
seeks to evaluate the state of introduction of similar modal in Indian context.
The
present study is based on both primary and secondary data. The secondary data
is collected from various sources like books, journals, reports, etc., available
in both print and electronic medias. The primary sources of data are of a case
study-based survey.
Please enter the email address corresponding to this article submission to download your certificate.
