Sri Lanka has around 80 years of history in tourism policy, and since 1980s Sri Lanka is practicing ecotourism as a panacea for healing many of socio-cultural, economic, and environmental ills of the country. However, the government of Sri Lanka has not place sufficient attention to monitors ecotourism practice and destination of the country until the 21st century. Therefore that period can be considered as the ‘ecotourism neglected era’ within last one-half decades government place attention to formulating the national ecotourism policy and regulations for monitoring ecotourism practices of the country. Therefore this period can be classified as ‘the ecotourism policy era’ of the country. Some of the socio-economic, cultural and environmental problems created by the tourism activities which marketed with the label of ecotourism during the ecotourism neglected era could able to be solved during the ecotourism policy era. But, still, there are many ecotourism destinations where marketing/practicing irresponsible ecotourism activities that badly affect upon fragile natural and socio-cultural heritages of the country. Therefore, the article proposes to formulate micro scale (place/destination oriented) ecotourism policies and the national ecotourism policy simultaneously.