Company performance is a success measurement which is conducted every determined time period. The Performance can be said as the value of each activity that has been prepared and implemented to identify whether the strategy made in the implementation has been right or false. This study proposed to examine the variables of market orientation, learning orientation and entrepreneurial orientation to company performance through innovation. This study was conducted on Small-Medium Enterprises (UKM) Batik industry of Cirebon with the number of respondents 182 Batik industry enterprises Cirebon. This research is explanatory with simple random sampling technique and data analysis technique using Structural Equation Modeling (SEM) version 22. The result of this research reveals four findings; first, market orientation, learning orientation and entrepreneurial orientation have positive and significant impact on innovation; second, market orientation, learning orientation and entrepreneurial orientation have positive and significant impact on firm performance; third, innovation has positive and significant impact on firm performance and market orientation; fourth, learning orientation as well as Entrepreneurial orientation has a positive and significant impact on company performance through innovation.