Brand preference of four-wheeler users in Sivakasi
Dr. S Murugaiyan, R Sasi Jeyanthi, P Siddharth
Transport takes us back to the revolution of wheel. After the revolution of wheel, there took a rapid development in transport. With the development of the combustion engine and the automobile at the turn into the 20th century, road transport became more viable, allowing the introduction of mechanical private transport. In 19th century, the first controllable airplane was invented and became a rapid development in the airways. Thus began the best scenario in the transport sector. The various top automobile companies are Tata motors ltd, Maruthi Suzuki India ltd and so on. In this paper the researcher has made to attempt a brand preference of four – wheeler, opinion about the four – wheeler users and also analyse the motivating factors. The various statistical tools are garrett ranking, chi – square test and percentage analysis.
Dr. S Murugaiyan, R Sasi Jeyanthi, P Siddharth. Brand preference of four-wheeler users in Sivakasi. International Journal of Multidisciplinary Research and Development, Volume 4, Issue 9, 2017, Pages 189-195