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VOL. 4, ISSUE 8 (2017)
A study on green products buying behaviour in Indian market
Authors
Dr. G Yoganandan, G Sivasamy
Abstract
Green marketing is a recent origin which has been adopted by the consumers, organisations & governments all over the world to save the natural resources and to protect the environment for the sustainable development. First of all environmental problems are one of the reason for green marketing come out as a new method for the organic products. The green marketing can be speed up and cover the way to make the “green products” more ecological and more economical for the consumers belonging to the different hierarchy. It is right saying that “Charity begins at home” so each and every individual should take the necessary steps to initiative green products for reducing the global warming.
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Pages:80-84
How to cite this article:
Dr. G Yoganandan, G Sivasamy "A study on green products buying behaviour in Indian market". International Journal of Multidisciplinary Research and Development, Vol 4, Issue 8, 2017, Pages 80-84
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