International Journal of Multidisciplinary Research and Development

International Journal of Multidisciplinary Research and Development


International Journal of Multidisciplinary Research and Development
International Journal of Multidisciplinary Research and Development
Vol. 4, Issue 8 (2017)

Consumer beliefs towards social media advertising


N Brindha, M Rajakrishnan

Social media is an important tool to connect other people or organisation. In order to attract the customers in the present environment social media will be very helpful. The purpose of the study is to identify the difference in belief towards social media marketing more specifically in social media advertising. It was analysed from the viewpoint of age, gender, education and income status of consumers in Coimbatore city. Now-a-days, for the marketers it is the best way to market their products to the consumers at their door step. Forecasting future will be easy to the marketers with the social media advertising. This research provides practical discernment to social media advertisers to approach the consumers.
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How to cite this article:
N Brindha, M Rajakrishnan. Consumer beliefs towards social media advertising. International Journal of Multidisciplinary Research and Development, Volume 4, Issue 8, 2017, Pages 01-05
International Journal of Multidisciplinary Research and Development International Journal of Multidisciplinary Research and Development