International Journal of Multidisciplinary Research and Development

International Journal of Multidisciplinary Research and Development


International Journal of Multidisciplinary Research and Development
International Journal of Multidisciplinary Research and Development
Vol. 4, Issue 8 (2017)

Market performance of nutrine chocolate eclairs in eclairs category in retail market in Nellore city


VV Krishna Murthy

Nutrine Confectionery Company, which was founded in 1952 as a small scale unit, manufacturing only candies in the early 60ís has grown to be a multiproduct, multi market giant and has been the single largest manufacturer of confectionery and toffees in India since 1980. It has been the leader in confectionery industry in India for more than a decade, with an unequalled range of 40 exciting products in confectionery which include Assay, Maha Lacto, Kokanaka, Honeyfab. With its dynamic and committed approach towards product innovation and quality, Nutrine has set the trend in the Indian Confectionery Industry. The present study aims at analyzing the market performance of Nutrine chocolate Eclairs in Eclaris category in retail market particularly in Nellore city.
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How to cite this article:
VV Krishna Murthy. Market performance of nutrine chocolate eclairs in eclairs category in retail market in Nellore city. International Journal of Multidisciplinary Research and Development, Volume 4, Issue 8, 2017, Pages 23-26
International Journal of Multidisciplinary Research and Development International Journal of Multidisciplinary Research and Development