International Journal of Multidisciplinary Research and Development

International Journal of Multidisciplinary Research and Development


International Journal of Multidisciplinary Research and Development
International Journal of Multidisciplinary Research and Development
Vol. 4, Issue 7 (2017)

A study on consumer preference of Amway products with reference to Villupuram town


Dr. D Karthikeyan, Manchammadevi K

Consumer is the king in the modern marketing. The buying decision of a consumer is highly influenced by the buyer’s personal and psychological factors. The survival as well as growth of any business organization depends upon its ability to satisfy the present and potential consumers. Selection of the particular brand is influenced by individual characteristics, product characteristics and situational characteristics. The buyer’s decision in selecting the brand varies from individual to individual and from region to region. Consumers have their own choice of product in their day to day life.
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How to cite this article:
Dr. D Karthikeyan, Manchammadevi K. A study on consumer preference of Amway products with reference to Villupuram town. International Journal of Multidisciplinary Research and Development, Volume 4, Issue 7, 2017, Pages 158-160
International Journal of Multidisciplinary Research and Development