International Journal of Multidisciplinary Research and Development

International Journal of Multidisciplinary Research and Development


International Journal of Multidisciplinary Research and Development
International Journal of Multidisciplinary Research and Development
Vol. 4, Issue 5 (2017)

Private label brands retailers in India: Food and grocery sector


Mamta Ranga

India is on the 5th position in the world for the largest retail market. The Indian retail market is very fragmented but with an improving economy and growth drivers such as favourable demographics, urbanisation and shift in consumer shopping behaviour gives an opportunity for the development of modern retail formats. The Indian retail market is expected to almost be double to US$1 trillion upto 2020 (Source: Retail 2020: Retrospect, Reinvent, Rewrite by BCG and RAI, 2015). In Indian modern retail market, private label brand is in rising phase. The focus of the paper on the top private label brand retailers (Aditya Birla Group, Future Retail and Reliance Retail) dealing in food and grocery sector in Indian retail industry. Data is collected through various web sites and annual reports of the retail companies.
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How to cite this article:
Mamta Ranga. Private label brands retailers in India: Food and grocery sector. International Journal of Multidisciplinary Research and Development, Volume 4, Issue 5, 2017, Pages 143-145
International Journal of Multidisciplinary Research and Development International Journal of Multidisciplinary Research and Development