Working capital management of Jammu and Kashmir tourism Development Corporation limited: A case study
Dr. Ajaz Ahmad Mir
Tourism business is no more a layman’s job now. Generalist approach towards “Tourism Management” has seized to prevail in view of the crying need for expertise. To address the surging demand for tourism and multitudes of foreign exchange earnings emanating from it, the incorporation of professionalization in tourism has become the Mantra within the corporate circles. Available literature on tourism industry primarily deals with places of interest and their historical significance, importance of tourism as a revenue generator for the economy, and the like. But unfortunately, its managerial aspects have not attracted the due attention of many social scientists, academicians, researchers and professionals. An attempt has been made through this work to bridge this gap of knowledge with a focus on the Working Capital management of Jammu and Kashmir tourism Development Corporation Ltd.