International Journal of Multidisciplinary Research and Development

International Journal of Multidisciplinary Research and Development


International Journal of Multidisciplinary Research and Development
International Journal of Multidisciplinary Research and Development
Vol. 4, Issue 4 (2017)

Green marketing: Concepts and implications for Indian Markets


Reena Yadav

The growing depletion of natural resources and environmental destruction has made the people worry about their health and their future generation’s health. Environmentalists have been blaming industrial sectors as major contributor for depleting natural resources and environmental destruction. All this has led to emergence of concept of pollution free activity in almost all sectors. Thus came the concept of green marketing in picture. Green Marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying marketing. This paper highlights the concept and origin of green marketing, strategies for green marketing, and green marketing implementation in India. This paper further explores the advantages and disadvantages of green marketing in India.
Pages : 268-270 | 871 Views | 229 Downloads