A study on impact of misleading advertisement on customer preference for soft drinks
Arpit Shailesh, Dr. Taruna
Advertising is an encapsulated communication about the product or service beautifully designed, clear and concise giving an appealing message which is intended to attract the target consumers. Advertising is the most powerful technique used to persuade the target consumers to buy the product or service or just informing them about the availability of the product or service in the market. An influential tool nowadays for any organization is Advertisement, as it not only helps in communicating the information to the customers about new product launched in the market but also induces them to purchase them. Companies usually follow unethical means to advertise their products, the term used for it is Misleading Advertisements. Misleading or false Advertisements is the use of wrong statements in advertisements for influencing customers to purchase the products, but it may negatively impact many customers. Many governments around the world use regulations and frame policies to control false and misleading advertisements, as advertisements have the potential to induce customers to buy products. The concept of the advertisements was that all the necessary information related to the product should be provided to customers using a global media that is the advertisement. This study is conducted to comprehend the impact of advertisements on customers using Medias and what can be done to improve the effectiveness. The main aim of this research is to study the effectiveness of advertisements and its impact on the preference of the customers for soft drinks.
Arpit Shailesh, Dr. Taruna. A study on impact of misleading advertisement on customer preference for soft drinks. International Journal of Multidisciplinary Research and Development, Volume 3, Issue 9, 2016, Pages 356-360