Organic is a growing market throughout the world, as more and more people understand the significance of consuming organic products. The term Organic refers to vegetables, cereals, pulses that are produced through the use of natural fertilizers. Even though there is a growing consciousness for health, well-being, consumers are still hesitant to consume organic products as they are not aware of the availability of organic food products and the belief that organic products are high priced and not purely organic. The study aims at understanding the consumer awareness and attitude towards organic food products. The objectives are to examine the organic consciousness, level of awareness, attitude, preference of the respondents and their valuable suggestions. 16 well established and organized food products stores in Coimbatore are taken for the study. 214 respondents have been selected purposively. Tools used for the study are Percentage analysis, Weighted Average and Chi-Square Test.