Solar Energy a clean renewable resource with zero emission has got tremendous potential of energy which can be harnessed using a variety of devices. With recent developments, solar energy systems are easily available for industrial and domestic use with the added advantage of minimum maintenance. Solar energy could be made financially viable with government tax incentives and rebates. Most of the developed countries are switching over to solar energy as one of the prime renewable energy source. The current architectural designs make provision for photovoltaic cells and necessary circuitry while making building plans. The National Solar Mission is a major initiative of the Government of India and State Government of Tamil Nadu to promote ecologically sustainable growth while addressing India’s energy security challenge. It will also constitute a major contribution by India to the global effort to meet the challenges of climate change. The main aim of the study is promotional strategy of solar energy Management Company with special references in Salem district and to analyze the factors influencing, impact and problems of solar energy Management Company, to determine the customer awareness regarding the solar energy alternative and solar equipments through effective promotional tools.