A quick glance at the evolution of mankind it is evident that man is a social being and they dwelled in societies. Though the concept of society remained the same we could see a phenomenal change in its development. As we move forward in leaps and bounds our society is also evolving in terms of its changes in lifestyle, technology. This has in turn changed the outlook of people and their culture and attitude. Today the economic status is a major criterion for the division of society apart from the job status, material possession etc. Research in consumer behaviour has explicitly revealed that conspicuous buying contributes a chunk of purchases made. Various reasons can be attributed to this phenomenon like status, prestige which pinpoints to social pressure. Due to the large influx o product and brand options the consumers are also tempted to indulge in impulse buying. This study is conducted in cochin city and how far the social pressure has an impact on impulse buying behaviour.