As the customers still demand sophistication and ease, there's huge drift from off-line looking to on-line activities. Taking the stock of the trend, the e-retailers aren’t going away any stone unturned, providing customers the seamless shopping experience. The “Clicks” appear to possess majorly replaced the “Bricks”, given to the worth advantages and diversified assortment accessible on-line. Whereas e-retailing heads towards its best and even retail giants taking the Omni-channel approach to stay up with the trend, we tend to attempt to puzzle out what happens to the shop based mostly marketing. Do they still have one thing totally different to offer or they need merely fallen prey to the innovative means of shopping on-line. With the assistance of assorted studies & researches conducted globally, we tend to attempt to show if store primarily based marketing is still relevant and appealing to the buyer. The study shall additionally answer the foremost current question asked, that’s whether or not physical marketing has any growth opportunities.