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VOL. 3, ISSUE 7 (2016)
Understanding the attitude of university students toward online shopping in Rewari District, Haryana
Authors
Sunita
Abstract
21st century in which we are living is technology era. A single aspect of life is not untouched from technological effect. In day-to-day life, we use a lot of technical equipments such as internet, mobile phones, scanners, photocopiers, multimedia software etc. Modern technologies have brought various changes in every field of the world. E-commerce has changed the pattern of shopping and shopping behavior of people. Now people can shop products & services at anytime and anywhere with a single click over internet. So, current study analyzed the attitude of university students online shopping. Descriptive research design was used and 64 respondents were selected by Random sampling from Indira Gandhi University, Meerpur, Rewari, Haryana. This study showed the result that majority of inhabitants agreed, they were satisfied with online shopping and online shopping has potential for future growth. Further, the barriers of online shopping were also identified. Study revealed that some barrier of online shopping are significantly differs with reference to inhabitant’s demographic characteristics.
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Pages:117-121
How to cite this article:
Sunita "Understanding the attitude of university students toward online shopping in Rewari District, Haryana". International Journal of Multidisciplinary Research and Development, Vol 3, Issue 7, 2016, Pages 117-121
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