Online shopping is basically a process of selling and buying of goods and services on World Wide Web. As (Forsythe and Shi, 2003) explains" Internet shopping has become the fastest-growing use of the Internet; most online consumers, however, use information gathered online to make purchases off-line".

According to a report (ACNielsen Report on Global Consumer Attitudes towards Online Shopping, 2005) published on www.acnielsen.com, one tenth of the world population is shopping online, till October 2005, 627 million people have done online shopping, and according to the same report Germans and British are on the top of the list on Online Shopping. Additionally in the report published, it was confirmed that products most purchased online included books followed by DVDs, video's, games and Plane Reservations, with credit cards being the most sought method of payments for the purchases made regarding the items offered for purchase online.