Logo
International Journal of
Multidisciplinary
Research and Development

Search

ARCHIVES
VOL. 3, ISSUE 6 (2016)
Destination branding: Impact of demographics on sources of information regarding tourists first awareness about Kerala as a tourism destination
Authors
Dr. Jyothis T
Abstract

Tourism destination can be promoted through advertisement in the right media, using sales support techniques like brochure, folder, sales letters, display material and special offers like price reductions, free gifts and maintaining good public relations. This study focuses on the sources of awareness which give information to health tourists about Kerala. Hypotheses are tested to find out whether different sources of awareness and tourists age, gender and nationalities are associated.

Download
Pages:44-47
How to cite this article:
Dr. Jyothis T "Destination branding: Impact of demographics on sources of information regarding tourists first awareness about Kerala as a tourism destination". International Journal of Multidisciplinary Research and Development, Vol 3, Issue 6, 2016, Pages 44-47
Download Author Certificate

Please enter the email address corresponding to this article submission to download your certificate.