Individual organization government and even business enterprises are becoming more and more environmental conscious. This environmental consciousness has lead to the emergence of green business practices Green business involves promotion and production of eco-freie3ndly products. This research paper presents the detailed study on the concept of green business practices which are essential for improving environmental condition in a profitable manner. Green business practices encourage business activities which are beneficial for the environment and help in achieving environmental effectiveness. This paper primarily focuses on fulfilling responsibilities towards environment through green business practices, and secondly, it explains the competitive advantages of green business. This paper is based on secondary data collected from different sources like journals, conference proceedings, magazines, newspaper, and web. The main objective of the paper is to explore the growing importance of green business practices among companies/firms across the world