Consumer behaviour is a new and a rewarding area for marketers to explore. Brand choice, which constitutes an important aspect of consumer behaviour, refers to the selection of the product of a specific brand out of the available brands in the market by considering their various attributes. Marketing is considered to be the most important function of all business organizations, worldwide. It has changed the nature of business in recent years. The main objective of the study is to identify the various demographic factors and factors influencing consumer’s brand preference which influence the level of satisfaction of the respondents. The statistical tools like simple percentage, average score analysis, ranking analysis were applied to realize the objective of the study. The entire study shows that Consumer durables are very much popular in between the respondents whether their residential status is urban and rural.