Schultz et al, (2004) defined environmental attitude as “the collection of beliefs, affect, and behavioral intentions a person holds regarding environmentally related activities or issues”. Customer satisfaction and relationship are primary objectives of firms today but they have to recognize the advantages and opportunities to be gained from green products. This study explores the effect of four P’s (product, price, place, promotion) on attitude and purchase intentions of consumers on green products in FMCG sector. For primary data collection a detailed questionnaire was administered with use of convenience sampling and the sample employed 150 respondents from Bangalore that included students, office workers, housewives, academic staff and business people. Descriptive statistical tests and percentage values were used to analyze data and identifying contributions of variables. Central tendency values utilized to find attitude towards green products and hypothesis testing measures the difference in consumer’s attitude towards green products. Correlation analysis provides degree of relationship between variables (Independent variables: Product, price, Place, Promotion and Package, Dependent Variables: Attitude, purchase intention). Findings reveal that there exists a significant positive relationship between promotion and attitudes towards green products. Green products and packages make significant impact on consumer’s purchase intention. Willingness to pay an extra price for green products is positively correlated with purchase intention.