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VOL. 3, ISSUE 4 (2016)
Prospects and emerging challenges of tourism industry in India
Authors
Dr. Thyaga raju N
Abstract
Hospitality Industry and travel & tourism industry is closely inter-linked. Hospitality sector plays a key role in the total economic growth of the country. Along with the speedy industrial growth and advancement of tourism, Hospitality sector in India has achieved new heights today. Foreign travellers are showing new interest in our country, which has led to an unprecedented growth in the hospitality sector. Tourism is not merely an activity for pastime and entertainment. It is an enriching and energizing activity. For a developing country like India which is on the path of modern economic growth through structural transformation of the economy. The value-added effect of tourism is increasing. Sustainable tourism has vast scope in India by convergence of landscapes with finance scapes, techno scapes, medias scapes and icescapes. In the vibrant tourism industry, there is now an almost assured channel of financial flow to the country. With its forward and backward linkages with a host of sectors like transport, hospitality, education, health, banking etc. India is all set to reap full potential of this vibrant sector. At the Post- globalization and under GATS many changes and challenges are confronted by the tourism industry in India. New issues and emerging challenges of tourism industry in India are liberalization and tourism, social and political concerns, low-cost carriers outperform competition, growth drivers, increased tourist movement, economic growth, changing consumer dynamics and ease of finance, Indian tourism on a etc.roll, A protocol to amend the memorandum of understanding (MoU) between ASEAN and India to strengthen tourism cooperation was also signed. Various policy measures undertaken by the Ministry of Tourism and tax incentives have also aided growth of the hospitality industry; some of them includes Allowance of 100% FDI in the hotel industry (including construction of hotels, resorts, and recreational facilities) through the automatic route, Introduction of ‘Medical Visa’ for tourists coming into the country for medical treatment, Issuance of visa-on-arrival for tourists from select countries,, Promotion of rural tourism by the Ministry of Tourism in collaboration with the United Nations Development Programme, Elimination of customs duty for import of raw materials, equipment, liquor etc., Capital subsidy programme for budget hotels, Exemption of Fringe Benefit Tax on crèches, employee sports, and guest house families,, Adequate importance should be given to inductive research on historical importance and contemporary relevance. Tour operators, guides must develop a good rapport with tourists. Edutainment is in vogue. We must circulate it faster. From touring to learn we should move to learning to tour.
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Pages:172-176
How to cite this article:
Dr. Thyaga raju N "Prospects and emerging challenges of tourism industry in India". International Journal of Multidisciplinary Research and Development, Vol 3, Issue 4, 2016, Pages 172-176
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