International Journal of Multidisciplinary Research and Development

International Journal of Multidisciplinary Research and Development


International Journal of Multidisciplinary Research and Development
International Journal of Multidisciplinary Research and Development
Vol. 3, Issue 12 (2016)

E-Commerce in India: Future prospective


Basavaraj Nagesh Kadamudimatha

The fast development of Information and Communication Technology (ICT) in the past few decades has changed consumer purchasing process. Consumers are often moving to e-commerce or electronic commerce, namely the buying and selling of products and services exclusively through electronic channels. E-Commerce is the process of trading of goods and services or the transmitting of funds or data, over an electronic network, primarily internet. In recent days, E-Commerce popularly known as online shopping, also known as business to consumer e-commerce (B2C), where customers can order various products which they then receive by courier or postal mail. The purpose of this paper is that, study the retail sales in e-commerce in India and analysis its growth and what are the factors affecting e-commerce business so that the necessary steps can be taken to improvement in their service.
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