The fast development of Information and Communication Technology (ICT) in the past few decades has changed consumer purchasing process. Consumers are often moving to e-commerce or electronic commerce, namely the buying and selling of products and services exclusively through electronic channels. E-Commerce is the process of trading of goods and services or the transmitting of funds or data, over an electronic network, primarily internet. In recent days, E-Commerce popularly known as online shopping, also known as business to consumer e-commerce (B2C), where customers can order various products which they then receive by courier or postal mail. The purpose of this paper is that, study the retail sales in e-commerce in India and analysis its growth and what are the factors affecting e-commerce business so that the necessary steps can be taken to improvement in their service.