This paper aims to examine the impact of situational factors on shoppers’ purchasing outcomes in the Shopping Malls in Coimbatore city. It explores how store environment, social surroundings, temporal perspective, shopping task and antecedent situational dimensions influence the amount of money spent and number of items purchased. The model itself was tested with data collected from a consumer survey, carried out in the shopping malls in Coimbatore. The data were examined using Structural Equations Modeling (SEM) which is basically a combination of Confirmatory Factor Analysis (CFA), and linear Regression. It is concluded that there is a direct impact on the shoppers level of satisfaction basically decided from their purchase outcome. Research result indicates that managers need to be sensitive to the fact that companions positively influence purchasing outcomes. Thus, they should design such store environment that would attract a lot of shopping parties, parents with children, and foster discussion among them at the same time. Capture time is a further important factor in determining how much a shopper will buy. Store management initiatives should therefore address this situational variable in order to induce longer visits of their patrons.