Transformation is one word which can best describe the state of the retail industry at a global and the Indian level. Retailers are a part of a dynamic world today. The retailer faces a more knowledgeable and demanding customers and since business exists to satisfy the needs of the customers, the demands and expectations of the customers often have forced retail organizations to change their formats and product offerings. While a large number of retail formats continue to exist in most markets across the world, what has also changed is the range of services offered. The customer demands convenience, and a certain level of comfort while shopping. Time required to shop and to a particular location is important factors that affect the customer’s decision. This has led to the rise of specialists and the increase in the services offered by the retailer. The present study is aimed at studying the factors of organised retailing that affect customer satisfaction.