A lot of discussions about meat consumption is consuming a lot of economic energy and resources. With freedom of eating argued upon, Voltaire dictum remembered, Indian Liberalism questioned and politicians tediously digging in and out of the issue, the media coverage completes the picture. Within all this hullabaloo important aspects of the issue are being missed. The cantors of discussion need to be redefined. Economic vegetarianism should be the focus. Its benefit and long term economic sustainability must be highlighted. The lost voices of the economist, environmentalist and the nutritionist should be made heard. Apart from sentiments the economic cost of the vegetarian plate should be compared with the non-vegetarian platter. The vast livestock wealth should be put to efficient use. They should be given their right importance of being national assets. And to be used for long term sustainability and competitive advantage rather than immediate currency exchange in the form of meat exports. There is a dearth of information regarding the benefits of adopting economic vegetarianism. The need is not to communalise the meat eating preferences. What is required is to activate the grey cells that have resulted in the inability to make ‘educated decisions’ regarding what and how much to eat.