International Journal of Multidisciplinary Research and Development

International Journal of Multidisciplinary Research and Development


International Journal of Multidisciplinary Research and Development
International Journal of Multidisciplinary Research and Development
Vol. 2, Issue 3 (2015)

Impact of non-commercial advertisements on television viewers with reference to Mayiladuthurai town


R. Devianbarasi, M. Mathivanan

This paper will discuss the impact of non-commercial advertisements on television viewers in Mayiladuthurai town. Advertising is a powerful medium of mass communication, particularly TV advertising. So, every organization uses TV channels create a awareness to the public. It is used to inform, educate and motivate the public about Non-commercial public interest issues. The advertisement had a reach among public and it was easily understandable by public. Therefore the researcher aims to analysis the impact of non-commercial advertisements on television viewers. The research design undertaken for the study was convenient sampling method is used and sample size consists of 150 respondents. Simple percentage method, chi-square analysis and simple ranking method was used to analysis the data collected and result of the study.
Download  |  Pages : 299-303
How to cite this article:
R. Devianbarasi, M. Mathivanan. Impact of non-commercial advertisements on television viewers with reference to Mayiladuthurai town. International Journal of Multidisciplinary Research and Development, Volume 2, Issue 3, 2015, Pages 299-303
International Journal of Multidisciplinary Research and Development International Journal of Multidisciplinary Research and Development