International Journal of Multidisciplinary Research and Development

International Journal of Multidisciplinary Research and Development


International Journal of Multidisciplinary Research and Development
International Journal of Multidisciplinary Research and Development
Vol. 2, Issue 11 (2015)

A study on customer satisfaction of uzhavar sandhai with special reference to Coimbatore city


N. Chandru, P. Jayasubramanian

Direct marketing by farmers is being encouraged as an innovative channel. Farmersí Markets are under the administrative control of the Stateís sixteen Agricultural Marketing Committees, which, in turn, are part of the Department of Agricultural Marketing. The present study is conducted to analyze the gap between the expected performance and actual performance of the Farmerís in uzhavar sandhai. The main objective of the study is to analyze the customer opinion on the working of the farmer market (uzhavar sandhai). The statistical tools like percentage, weighted average and ranking analysis. The result divulges majority of the respondents are satisfied with the farmers behaviour while buying at uzhavar sandi, first rank is given to factors required for the purchasing vegetables in uzhavar sandhai.
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How to cite this article:
N. Chandru, P. Jayasubramanian. A study on customer satisfaction of uzhavar sandhai with special reference to Coimbatore city. International Journal of Multidisciplinary Research and Development, Volume 2, Issue 11, 2015, Pages 03-06
International Journal of Multidisciplinary Research and Development International Journal of Multidisciplinary Research and Development