International Journal of Multidisciplinary Research and Development

International Journal of Multidisciplinary Research and Development


International Journal of Multidisciplinary Research and Development
International Journal of Multidisciplinary Research and Development
Vol. 2, Issue 11 (2015)

Understanding customer choice for selecting an apparel store


Shavita Deshwal

Apparel industry is the second largest retail category (after food and groceries), in India. It is one of the shining segments of our economy. This sector is the largest source of industrial employment in India. On the basis of random convenient sampling, the survey was conducted in the month of August 2015. A sample of 200 respondents was considered and study was conducted amongst the adults in Delhi and NCR. The sample was administered in person. A self-structured questionnaire was used to collect the data. The results clearly indicate that exchange policy, location, variety and reputation plays important role for selecting a store.
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How to cite this article:
Shavita Deshwal. Understanding customer choice for selecting an apparel store. International Journal of Multidisciplinary Research and Development, Volume 2, Issue 11, 2015, Pages 52-53
International Journal of Multidisciplinary Research and Development International Journal of Multidisciplinary Research and Development