International Journal of Multidisciplinary Research and Development

International Journal of Multidisciplinary Research and Development


International Journal of Multidisciplinary Research and Development
International Journal of Multidisciplinary Research and Development
Vol. 2, Issue 11 (2015)

Service quality of cellular services: A case study


Divya L, BH Suresh

The study analyzed service quality of cellular services at K.R Nagar taluk of Mysore district. The study has collected 18 samples from town and 88 from different villages of K R Nagar. It mainly emphasized on perception, expectation and satisfaction of customers and analyzed various services offered to customers of K R Nagar. Primary and secondary sources are used for the study. The Data analyzed with the help of SPSS and statistical tools. Study has identified that respondents are satisfied with all the dimensions of service quality like tangibility, reliability, assurance and empathy except responsiveness. Respondents are expecting low prices for call rates, message packs and tariff plans on the other hand they have expressed good opinion about attributes offered.
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How to cite this article:
Divya L, BH Suresh. Service quality of cellular services: A case study. International Journal of Multidisciplinary Research and Development, Volume 2, Issue 11, 2015, Pages 363-366
International Journal of Multidisciplinary Research and Development International Journal of Multidisciplinary Research and Development