International Journal of Multidisciplinary Research and Development

International Journal of Multidisciplinary Research and Development


International Journal of Multidisciplinary Research and Development
International Journal of Multidisciplinary Research and Development
Vol. 2, Issue 11 (2015)

Exploring customer satisfaction of two wheeler motor bike users: A comparative study on some selected brands


Farhana Afrin, Md. Moududur Rahman, Md. Rabiul Islam

This research paper has attempted to explore the customer satisfaction level towards the product quality and services of different two wheeler motor bike brands. Data were collected from the bike users of Bajaj, Hero-Honda, TVS, Runner, and Walton from Jessore, Satkhira, and Khulna city using structured questionnaire. Convenience sampling method was applied to collect response from 110 two wheeler bike users from which 96 found flawless thus used for the ultimate study. Descriptive statistical tools, tables, and graphs were used in the data analysis and presentation. This study has found that the customer satisfaction towards TVS is highest among the five brands.
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How to cite this article:
Farhana Afrin, Md. Moududur Rahman, Md. Rabiul Islam. Exploring customer satisfaction of two wheeler motor bike users: A comparative study on some selected brands. International Journal of Multidisciplinary Research and Development, Volume 2, Issue 11, 2015, Pages 457-468
International Journal of Multidisciplinary Research and Development International Journal of Multidisciplinary Research and Development