International Journal of Multidisciplinary Research and Development

Authors
Noora Mohamed Kutty, Pannikora House

Abstract
The importance of advertisements have increased in our daily life. We come across a variety of advertisements while watching a TV programme. TV advertising is a very effective tool for communicating message to a large scattered audience as it reaches every nook and corner. Moreover, it has the ability to combine audio and visual communication. Toilet soaps is an important category of products advertised through Television. This study is meant to uncover the effectiveness of such TV advertisements. The primary data for the study has been collected from the respondents from Malappuram district of Kerala.