International Journal of Multidisciplinary Research and Development

International Journal of Multidisciplinary Research and Development


International Journal of Multidisciplinary Research and Development
International Journal of Multidisciplinary Research and Development
Vol. 2, Issue 11 (2015)

Impact of Television Advertisements on the sale of toilet soaps- A study with special reference to Malappuram district


Noora Mohamed Kutty, Pannikora House

The importance of advertisements have increased in our daily life. We come across a variety of advertisements while watching a TV programme. TV advertising is a very effective tool for communicating message to a large scattered audience as it reaches every nook and corner. Moreover, it has the ability to combine audio and visual communication. Toilet soaps is an important category of products advertised through Television. This study is meant to uncover the effectiveness of such TV advertisements. The primary data for the study has been collected from the respondents from Malappuram district of Kerala.
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How to cite this article:
Noora Mohamed Kutty, Pannikora House. Impact of Television Advertisements on the sale of toilet soaps- A study with special reference to Malappuram district. International Journal of Multidisciplinary Research and Development, Volume 2, Issue 11, 2015, Pages 78-79
International Journal of Multidisciplinary Research and Development International Journal of Multidisciplinary Research and Development