Green Marketing in today’s world has become a more viable and sustainable alternative to the conventional marketing. Green Marketing also referred to as the Ecological Marketing or Environmental Marketing is posing stiff competition to the conventional forms of marketing resulting into greater challenges for the manufacturers, middlemen, consumers in particular and society in general in today’s rapidly changing global scenario. Today’s consumers are willing to pay for all those products which assure them health and comfort at a reasonable price and minimum health hazards. Green Marketing is the best answer to the many problems that are being created due to mad rush of production and distribution. This paper attempts to find out the best possible implication and importance of green marketing and its comparison with conventional marketing. The outcome of the paper suggests that green marketing is safer than the conventional form of marketing. The result of the paper further suggests that the adoption of green marketing will be a major boost not only to the manufactures but simultaneously help the society.