It is observed that Newspaper headlines use a lot of borrowed words, figures of speech like simile, metaphor, alliteration, pun etc. aiming to catch the reader’s interest. Some newspaper headlines pervade more information, while some other newspapers use straightforward, factual headlines which are simple and yet still dramatic. It is not just the linguistic structure of the headlines that varies but the presentation of ideas also differs. The present study aims to compare the headlines of two Telugu Newspaper dailies, namely Andhra Jyothi and Sakshi. An attempt is made to analyse as to how the same event is presented in different manner by both the newspapers by making elaborate use of loan words along with the native language words to make the headlines shorter and more sensational.