“Green Marketing” is a newer issue in the eyes of marketers. “Green Marketing” is defined as the marketing of products that are presumed to be environmentally safe. There is a common perception among the general population that the term green marketing refers only to advertising or promoting products that possess environmental characteristics. People associate terms such as recyclable with green marketing. Green marketing, while incorporating these claims, is a broader concept. It includes not only altering the advertising of a product but also a variety of activities such as altering production processes, changing packaging and modifying products. Polansky (1994) defines green marketing as: All activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and wants occurs, with minimal detrimental impact on the natural environment. The green marketing product awareness and uses are slowly growing in developing countries like India for protecting the natural environment and avoiding the global warming. The green marketing provide five important like good for the environment, save money, save time, reduces waste and healthier. A 2001 survey conducted by Roper indicates that during the 1990’s approximately 2/3 of all consumers believed that environmental protection and economic development can go hand in hand. While perception is important, actual behavior is crucial to market success. This present study, primary objective is study about the customer’s attitude and perception towards green marketing products with the reference to Coimbatore. The secondary objectives of this study are find out the level of awareness, measure the level of satisfaction in terms of quality, cost, availability and sources of green marketing products in Coimbatore district.