International Journal of Multidisciplinary Research and Development

International Journal of Multidisciplinary Research and Development


International Journal of Multidisciplinary Research and Development
International Journal of Multidisciplinary Research and Development
Vol. 1, Issue 1 (2014)

A critical study on marketing of life insurance sector and its challenges in India


Preety Monga

Insurance does not protect the asset. It does not prevent its loss due to the peril. The peril cannot be avoided through insurance. The risk can sometime be avoided, through better safety and damage control measures. Insurance only tries to reduce the impact of the risk on the owner of the asset and those who depend on that asset. Insurance only compensates for the losses and that too, not fully. The business of insurance is related to the protection of the economic values of assets. Every asset has a value. The asset would have been created through the efforts of the owner. The asset is valuable to the owner, because he expects to get some benefits from it. It is a benefit because it meets some of his needs. Assets are insured, because they are likely to be destroyed or made non-functional before the expected life time, through accidental occurrences.
Download  |  Pages : 75-77
How to cite this article:
Preety Monga. A critical study on marketing of life insurance sector and its challenges in India. International Journal of Multidisciplinary Research and Development, Volume 1, Issue 1, 2014, Pages 75-77
International Journal of Multidisciplinary Research and Development International Journal of Multidisciplinary Research and Development