Service innovation drive system integration: How ride sharing service engender an economic & social impact in Bangladesh

Mehedi Shahnewaz Jalil; Sharmin Sultana

Service innovation drive system integration: How ride sharing service engender an economic & social impact in Bangladesh

Authors
Mehedi Shahnewaz Jalil, Sharmin Sultana

Abstract
Technological advancement helps ease day to day activities by establishing means of digital system. One such area that rocked the transportation system of Bangladesh is the inclusion of ride-sharing platform. Only inaugurated in 2016 the system raised severe controversy within a week when authorities coined the system ‘illegal’. But a massive acceptance among the general people quickly counteracted existing transportation infrastructure and forced the authorities to come up with new rules for the system. The acceptance of ride sharing is a very good example of service innovation that drove system integration. In this paper economic and the social impact of ride sharing services are discussed. How government made the system legal and what are the laws that bind it are shown by analyzing the guidelines. Besides these, contributions and opinions of the riders, passengers, lawmakers and all other stakeholders are combined together to formulate suggestions that would make the service better are also discussed in this research.

Download | Pages : 96-101