Vol. 6, Issue 4 (2019)
A study on Consumer’s Awareness towards various Compact Cars and Pre-Purchase decision process exhibited by the consumers
Author(s): V Ranganathan, K Mangaiyarkkarasi
Abstract: Customer is the one who uses the products and services and judges the quality of those products and services. Before he starts to decide to buy it he must be aware of the availability of various brands of products he wishes to buy in the market. There arises the need for the consumer awareness where manufacturers have to make their products and brand aware among their customers. Car industry is not exempted from such task. The small passenger car market is now reaching its peak where no one has ever thought it previously because of its various affordable features. Hence this study aims to know the level of awareness of consumers towards various compact car brands and its models and consumers pre purchase behavior in decision making process.