International Journal of Multidisciplinary Research and Development

International Journal of Multidisciplinary Research and Development


International Journal of Multidisciplinary Research and Development
International Journal of Multidisciplinary Research and Development
Vol. 5, Issue 5 (2018)

A study on the effectiveness of digital marketing strategies with reference to olive grapes


Mohamed Arif M, Dr. S Brindha

Digital Marketing is a rapidly growing industry. The trend of Digital Marketing is growing day by day with the concepts of Internet marketing that is turning into an important platform of Digital Marketing along with the advent of electronic gadgets. Digital Marketing is going to be top on the agenda of many marketers, and they might be looking for innovative ways to market online, reduce cost per lead, increase click-through-rates and conversion rates, and discover what’s new in Digital Marketing. Internet advertising has significant relationship with purchase decision of the consumers and therefore is a key determinant in influencing Consumer Behavior and hence they need to invest heavily when compared to traditional means of purchasing. The present study focuses on the effectiveness of Digital Marketing with reference to Olive grapes.
Pages : 129-132