Amazon Vs Netflix: Who will win Indian battleground?
Video streaming is becoming part of our modern daily lives, which means no domination of TV networks. Amazon and Netflix are the two major players in the online video streaming market. Netflix has been world’s leading online streaming network since 1997 while Amazon prime video was launched in 2006 in the US. Subscribers can watch anytime, anywhere, on nearly all devices connected with internet-connected. To keep pace with the competition, Amazon has introduced a number of exclusive content deals to differentiate its service. This paper presents a case study on the comparative analysis of the two main players and the strategies they use to capture the Indian market.