Prospects of women entrepreneurs challenges and their problems in Rajasthan (India)
Entrepreneurship is a rapidly rising concern of a modern competitive economy and its contribution in economy is viably recognized worldwide. But the point to ponder is the fact that it is generally perceived as a male-gendered concept in Rajasthan. And the women who start up their businesses have to face some teething problems. This research paper attempts to analyze and highlight their problems and prospects. It is a case study of City in Jaipur and ajmer province of India. A sample of 100 women entrepreneurs was surveyed by using a structured questionnaire. The results of the investigations by using descriptive statics identified various problems and issues confronted by women entrepreneurs. Furthermore, the research revealed a rank order of factors affecting them based on the opinions of respondents. Family, self and societal factors are ranked highest while factors like financial and economic, political and environmental and marketing and mobility are ranked as second, third and fourth respectively.